Tuesday, February 23, 2010

Focused Fire

Apple COO Tim Cook -

"We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose. The table each of you are sitting at today, you could probably put every product on it that Apple makes, yet Apple's revenue last year was $40 billion. I think any other company that could say that is an oil company. That's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.

This statement, of everything Tim said, really made me think hard about everything I'm doing in my own realm of creation. I really do have too many projects and too many mediums I'm trying to work in at once. I love writing, drawing, taking pictures, working with different software, and everything related to each of those endeavors. Even with quitting my full time job, keeping a fairly rigid schedule, and working hard in each of these directions... it feels like too many directions.

I want to list everything I'm doing. Really analyze where my energy is going, and choose like three things to focus on strongly. Everything else needs to be set aside until I've conquered a few of my goals.

1. Dreams & Echoes and everything associated with it.
2. Dreamweaver CS4, out of all my Adobe software, I struggle with it the most.
3. SS 5th Edition - I've got 2000 play test hours on the system, it is time to lay that project to rest.

Those seem the things that challenge me the most right now.

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